Going Viral: How Social Media Mirrors Science

Biomedical Sciences

By: Jillian Carmichael, 4th year student in the Biomedical Sciences Graduate Program

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“Did you see that post? It’s going viral!”

Social media can be a strange beast. Within hours, funny videos about pandas going down slides or kids saying the most ridiculous things are all over the Internet. These viral posts saturate social media and it’s almost impossible to avoid seeing them (or at least hearing about them).

It’s curious how someone can go from complete Internet obscurity to “famous” within hours of posting content on social media. Considering the billions of social media posts made each day, how do certain posts rocket to viral status while most remain unremarkable? It takes the perfect combination of good timing, interesting content, the right audience, and plain old luck for a post to go viral.

Implicit in the terminology “going viral” is the concept of infectivity. In order for a social media post to reach viral status, it must spread quickly and extensively. In fact, a social media post going viral is very similar to how an actual virus can cause an epidemic.