Going Viral: How Social Media Mirrors Science

Biomedical Sciences

By: Jillian Carmichael, 4th year student in the Biomedical Sciences Graduate Program

media-998990_960_720

pixelkult/Pixabay

“Did you see that post? It’s going viral!”

Social media can be a strange beast. Within hours, funny videos about pandas going down slides or kids saying the most ridiculous things are all over the Internet. These viral posts saturate social media and it’s almost impossible to avoid seeing them (or at least hearing about them).

It’s curious how someone can go from complete Internet obscurity to “famous” within hours of posting content on social media. Considering the billions of social media posts made each day, how do certain posts rocket to viral status while most remain unremarkable? It takes the perfect combination of good timing, interesting content, the right audience, and plain old luck for a post to go viral.

Implicit in the terminology “going viral” is the concept of infectivity. In order for a social media post to reach viral status, it must spread quickly and extensively. In fact, a social media post going viral is very similar to how an actual virus can cause an epidemic.

Zika Virus: The New Kid on the Block

Biomedical Sciences

By: Jillian Carmichael, 4th year student in the Biomedical Sciences Graduate Program

Aedes_aegypti141

Aedes aegypti, the mosquito species currently responsible for transmission of Zika virus. (Source: Rafaelgilo/Wikimedia Commons)

Move over Ebola. There’s a new virus in town.

If you’ve been paying attention to the news in the past few weeks, you may have heard about the Zika virus outbreak that’s currently sweeping through the Americas. As with any emerging outbreak, fear is a common reaction in many people — remember how many Americans were terrified they were going to catch Ebola, even though they had never been to West Africa?

One of the best antidotes to fear is information — the better we understand a virus, the more equipped we are to deal with the outbreak and react in an appropriate manner.

In order to dispel any panic due to the fear-mongering media, I’ve compiled a list to answer some of the frequently asked questions concerning the Zika virus outbreak.